At FGSALOMON, our mission was clear: to produce engaging video content that showcased Hitachi’s presence at CWIEME Berlin and extended the impact of the event across social media, LinkedIn, and their website.
We created a series of videos — from “We are here” announcements to recap highlights and interviews — each crafted to capture the atmosphere of the event and reflect Hitachi’s role as an industry leader.
The outcome is a powerful collection of content that not only documents the event but also amplifies Hitachi’s message, reaching a wider audience and strengthening their global presence..
THE APPROACH
Our focus was on creating a mix of fast-turnaround and high-impact content that would engage audiences both during and after the event.
“We Are Here” Video: Filmed and edited on the same day, this video was published directly on LinkedIn, boosting visibility and engagement in real time.
Product Presentation Video: Captured during the official launch of Hitachi’s new product at CWIEME Berlin, this video highlighted the innovation and significance of the release, ensuring it reached both event attendees and a broader digital audience.
Recap Highlights: A dynamic overview that condensed the atmosphere, scale, and Hitachi’s role throughout the exhibition.
Interviews: Personal and professional insights from Hitachi representatives, reinforcing their expertise and leadership in the market.
By combining same-day edits with polished storytelling pieces, we ensured that Hitachi’s communication strategy resonated immediately and continued to add value long after the event.
“WE ARE HERE”
“We Are Here” Video: Filmed and edited on the same day, this piece was posted directly to LinkedIn during the event. Its purpose was to immediately announce Hitachi’s presence, drive engagement, and expand the company’s visibility in real time.
PRODUCT LAUNCH
Captured during the official launch of Hitachi’s new product at CWIEME Berlin, this video highlighted the innovation and significance of the release, ensuring it reached both event attendees and a broader digital audience.
INERVIEWS & PRESENTATIONS
Authentic conversations with Hitachi representatives, including their CEO, that highlighted their expertise and innovation in the industry.
THE RESULT
The final delivery was a complete content package tailored to both immediate impact and long-term use:
Immediate presence boost on LinkedIn through the same-day “We Are Here” release
Extended visibility for audiences unable to attend in person
Versatile video assets for continued use on websites, presentations, and marketing campaigns
Reinforcement of Hitachi’s positioning as a global industry leader
This project illustrates how real-time content production can significantly enhance the impact of trade fair participation. By combining fast turnaround with professional execution, FGSALOMON helped Hitachi maximize their presence at CWIEME Berlin and continue the conversation long after the event closed its doors.
Produced by FGSALOMON