As the official BMW, MINI, and Rolls-Royce dealership in Denmark, Jan Nygaard continuously engages in premium brand activations, lifestyle events, and customer experiences.
FGSALOMON partnered with Jan Nygaard in a long-term collaboration to deliver high-quality photo and video content that enhances their brand presence, connects with their audience, and extends the impact of each event across multiple platforms.
THE APPROACH
Our work with Jan Nygaard is rooted in consistency, creativity, and versatility. Over the course of our collaboration, we have produced content for a wide range of activations, including:
Musik i Lejet – capturing the energy of one of Denmark’s most popular music festivals with a strong lifestyle angle.
Life with MINI – highlighting the playful and modern spirit of MINI through social-ready visuals and storytelling.
BMW Campaigns – creating premium visuals that reflect the innovation, performance, and sophistication of the BMW brand.
Hansen’s Cykelløb – documenting the excitement and heritage of Denmark’s beloved cycling race in collaboration with BMW.
Golf Tournaments – producing elegant and refined content that matches the exclusivity of BMW and Rolls-Royce sponsorships.
Each project was tailored to its audience and platform — whether LinkedIn, Instagram, or internal communication — ensuring maximum engagement and brand alignment..
Musik I Lejet 2025
Fremtid talks - 2025
Valentine’s activation - 2025
JN Food Festival - 2025
Verdensballeten x Rolls Royce
Hansens Cykelløb 2025
THE RESULT
The collaboration has resulted in a comprehensive portfolio of content that:
Strengthens brand positioning of BMW, MINI, and Rolls-Royce in the Danish market
Provides consistent, high-quality visuals across events and campaigns
Extends the reach of activations beyond physical participation, engaging a wider audience online
Creates long-lasting digital assets for use across marketing, PR, and social media channels
By working closely with Jan Nygaard over multiple activations, FGSALOMON has built a sustainable creative partnership. This collaboration demonstrates how consistent, event-driven storytelling can bring luxury automotive brands closer to their audience while reinforcing their premium identity.
Produced by FGSALOMON